Motion Graphic & Animation
- Launch project
Aice is a newcomer in Indonesia’s ice cream market. We were tasked to create a TV Commercial to introduce them into the market. With strong advantage in taste and price, it is not surprising that they will succeed in winning customers. A simple idea came to mind. Every decision in life can be a fun adventure, a delightful detour, if we learn to enjoy every little thing, like an ice cream! Thus the “delightful detour” idea was executed. With stylish character design and vibrant colors, we want to portray Aice as a delightful experience that makes everyday life better.