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Aice Delightful Detour

Aice Delightful Detour
Client
Aice
Year
2017

Aice is a newcomer in Indonesia’s ice cream market. We were tasked to create a TV Commercial to introduce them into the market. With strong advantage in taste and price, it is not surprising that they will succeed in winning customers. A simple idea came to mind. Every decision in life can be a fun adventure, a delightful detour, if we learn to enjoy every little thing, like an ice cream! Thus the “delightful detour” idea was executed. With stylish character design and vibrant colors, we want to portray Aice as a delightful experience that makes everyday life better.

Agency
Cuatrodia Creative
Production House
Cuatrodia Creative
Creative Director
Calvin Chandra
Producer
Rahadian Ardi Nugroho
Motion Director
Nuansa Agi Perdhana
Art Director
Ellena Ekarahendy
Illustrator
Wasi’ah Naila, Christina Abigail, Dedi Wijaya
Motion Graphics Artist
Enjen Fitrohudin, Dedi Wijaya, Randy Archie
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