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Futuready

Client
Futuready
Year
2017
 
 

Futuready is a solution to find the best insurance for every occasion and everybody. As their service was rather new in Indonesia, they need an explainer video that both informs and persuades new potential customers.

The approach we made was to create an analogy that Futuready is basically a supermarket where you can look for the insurance that you want, complete with comparisons and price varieties that you can find in all supermarkets. The direction we took were friendly, youthful, and laidback, to cater for a younger demography.

Agency
Cuatrodia Creative
Production House
Cuatrodia Creative
Creative Director
Calvin Chandra
Producer
Achsan Pradiansyah
Motion Director
Nuansa Agi Perdhana
Art Director
Ellena Ekarahendy
Motion Graphics Artist
Enjen Fitrohudin

 

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