Categories

Garuda Indonesia Mobile App

Garuda Indonesia Mobile App
Client
Garuda Indonesia
Year
2016

As a way to present better service to the customers, Garuda Indonesia launched their own mobile app, where customers could book their flight easily and accumulate points to enjoy more benefits from Garuda Indonesia.

The concept was simple. The boundary between real life and digital world is already blurry, so we integrated both live action shots with motion graphics elements, where a host (only the hands though) would be using the app with visual explanation composed well into the scene. The use of soft shadows in the graphic elements gave an illusion that they were part of the scene

Agency
Mullenlowe
Production House
Cuatrodia Creative
Creative Director
Calvin Chandra
Producer
Rahadian Ardi Nugroho
Motion Director
Nuansa Agi Perdhana
Illustrator
Ellena Ekarahendy
Motion Graphics Artist
Hasan Ma’arif, Yedutun Linus, Enjen Fitrohudin, Citra Octa

 

Share