GMF ART OF PERFECTION

This marked our second collaboration with GMF AeroAsia, following their satisfaction with our work in 2014. With new goal to be the world’s top ten MRO, a new version of their video profile is compulsory.

We decided to go for the theme of perfection, a culmination of decades of work and dedication in their craft. To GMF, airplane maintenance isn’t just a service. It is an art. When people’s lives are at stake, there is no room for mistake. Airplane maintenance must strive for perfection. We try to capture that spirit visually by using clean composition and typography, with more portion in showing human aspect of GMF, as well as the precise movements of machines.