LG Dual Cool

LG Dual Cool, a new product of LG, solved the problem of high energy output in air conditioners by allowing customers to adjust the energy percentage. It was an impressive feature, and we were challenged to create an product knowledge video to be shown on the launch day.

We came up with simple and colorful design to portray the products versatility and universal affinity to all kinds of homes and families. With a little bit of humor here and there in the visual narrative, we had a lot of fun creating this work.