Permata Bank iSMART
Client
Permata Bank
Year
2017
Permata Bank and Astra Life presents iFuture, an insurance service for those who want to protect the future of their family. We were given the opportunity to visualize the benefits of this product and enlighten the audience into buying their services. The product itself was split into three sub-products.
We aimed for an optimistic and cheerful feel in the design and animation, as to portray a sense of hopeful future that the insurance provides, as well as maintaining the feeling of how the insurance will be of great help to assure a brighter future.
Agency
TBWA
Production House
Cuatrodia Creative
Creative Director
Calvin Chandra
Producer
Jody Surendra
Motion Director
Nuansa Agi Perdhana
Illustrator
Wasi’ah Naila, Christina Abigail
Motion Graphics Artist
Enjen Fitrohudin, Akhmad Fawaz, Reynaldo